The bulk upload feature lets marketers add large numbers of locations to a campaign in one step instead of entering them one by one. Marketers can upload locations using a file or by pasting a formatted list, then apply those locations directly to geographic targeting. This approach saves time and helps teams manage complex location strategies with greater accuracy and consistency.
A different articles shows marketers how to manually enter geography targeting locations and POIs.
Steps to open the bulk upload window
- Open the Geography targeting page.
- Uncheck the Keep journey targeting settings box.
- Select the Locations tab.
- Click the Import locations button.
- Click the Bulk Upload menu option. A new window displays.
Steps to select an upload type
The new window displays four geographic types: Zip/Postal Code, Latitude & Longitude, Cities, and DMA.
- Select one type.
- Choose an upload method: CSV/XLS file or List Form.
Steps to upload a CSV/XLS file
- Review the Allow and Block options. The default setting is Allow All.
- Click the File Template & Specifications link. A new field displays.
The field shows the proper column format for this geographic type. Create your own file with this format or click the template link to download a pre-formatted file.
- Create a file with the locations.
- Return to the upload window.
- Select the geographic type.
- Click the select button.
- Upload the file from your device.
- Click the Next button.
The platform checks the validity of the records. If the check finds an error, it displays a message. You can continue the upload without repairing the error (the unvalidated record won't be included in the location list) or stop, fix the validation issue, and upload the file again.
Click the Upload button to complete the task.
The platform adds the records to the Locations list and map.
Steps to use the List Form method
Choose this method to manually enter (or paste) a list of properly formatted records.
- Review the Allow and Block options. The default setting is Allow All.
- Go to the field and enter the records. The field provides instructions on how to properly format each record.
- Click the Next button.
Review the entries on the next page and correct validation errors if noted. If the records are formatted properly, click the Upload button. The platform adds the Locations list and map.
FAQs
What's the maximum number of locations supported in a single bulk upload?
A single bulk upload supports large location sets, but extremely large files (greater than 10,000 records) may require splitting by geography type or region. Marketers should monitor validation feedback and platform performance when uploading very large datasets to avoid partial uploads.
Can marketers mix different geographic types in one bulk upload?
Each bulk upload session supports only one geographic type. Marketers must run separate uploads for ZIP/Postal Codes, Cities, DMAs, or Latitude and Longitude to ensure proper validation and accurate targeting behavior.
Do bulk uploaded locations replace existing geographic targeting?
Bulk uploaded locations add to the current Locations list rather than automatically removing existing entries. Marketers should review the Locations list after upload to confirm alignment with campaign targeting requirements.
Are bulk uploaded locations visible on the campaign map immediately?
After a successful upload, validated locations appear in both the Locations list and the map view. This visibility allows marketers to confirm coverage and identify gaps or unexpected targeting areas before launch.