Learn how to define what counts as a completed impression on the Canvas (new experience). Adjust the sliders to set the percentage of the creative a user must view or listen to before the platform marks the impression as complete. This setting helps marketers measure meaningful engagement based on goals and creative formats.
How the impression events works
The impression event setting defines how much of the creative a user must consume before the platform counts the impression as complete. A full video view is rare, so most campaigns use a lower percentage. For example, you may set a 50 percent threshold for video. If a user watches half of the video or more, the platform counts it as a completed view. This helps you track realistic engagement and compare performance across creative types.
Steps to configure impression event settings
- Open a campaign on the Canvas (new experience).
- Switch on the New experience toggle at the top of the canvas.
- Click the campaign block. A new window displays.
- Click the Budget & goals tab.
- Scroll down to the Impression event heading.
- Review the slider options.
- Set the percentage that defines a completed listen or view.
- Click the Save button.
FAQs
What is an impression event?
An impression event defines how much of a creative a user must consume before the platform counts the impression as complete. Marketers set a view or listen percentage so reporting reflects meaningful engagement rather than a full completion.
How does the impression event threshold affect campaign reporting?
The threshold controls when the platform records a completed impression. A lower percentage captures realistic engagement for video or audio. This approach allows marketers to compare performance across creative types with consistent measurement rules.
Why do video campaigns rarely use a 100 percent impression threshold?
A full video view is uncommon for most formats and placements. Marketers use lower thresholds, such as 50 percent, so the platform records impressions that reflect actual attention instead of only complete views.
How do marketers configure impression event settings on the Canvas?
Marketers open a campaign on the Canvas, select the campaign block, and open the Budget and goals tab. The Impression event section includes sliders that define the completed view or listen percentage. The Save action applies the setting.
Why do impressions not count as completed in some campaigns?
Impressions do not count when users fail to meet the defined view or listen threshold. A high percentage setting often causes this issue. Marketers review the impression event slider to confirm it aligns with the creative format and goals.
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