Use this task when new paths, steps, campaigns, or tactics are added after the optimization is created. illumin does not auto-apply CTR Control to new locations. A different article shows you how to enable a CTR control.
Steps to open the CTR field
- Open a journey.
- Click the gear icon next to the money bag icon.
- Scroll down the General Settings & Billing page.
- Click the Bid Optimization tab.
Steps to add locations to a CTR Control optimization
- Go to the window that displays the active optimization you want to update.
- Click the pencil icon. A pop-up displays.
- Click the Locations tab.
- Use checkboxes to add one or more locations.
- Optionally, select all elements in the tactic or all tactics in the journey.
- Click the Save button.
FAQs
Why does CTR Control not affect a new tactic that was just added?
CTR Control does not affect a new tactic because the optimization does not auto-apply to locations added after creation. Marketers must manually add the new tactic to the existing CTR Control optimization to activate CTR-based bidding for that location.
Is CTR Control optimization required to add locations?
Recreating the optimization is not required to add locations. Marketers can edit the active CTR Control optimization and select additional locations. This method preserves historical settings and avoids unnecessary duplication.
What happens if a location is not added to CTR Control?
A location that is not added to CTR Control runs without CTR-based bid optimization. This gap can create uneven performance across a journey and reduce alignment with the intended optimization strategy.