Use this guide to update audience assignments on the Canvas (new experience). Learn how to allow or block an audience segment or remove it from a tactic. This helps keep targeting consistent and accurate across your campaign.
- Click here to learn how to edit a lookback window.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
Steps to edit an audience
- Open a campaign.
- Open the Audiences page.
- Find the audience name in the table.
- Select its check box.
- Use the action bar to make changes. Optionally, click the three-dot icon to access the same options in a different menu.
- Click the Allow/Block menu options to adjust access for that segment.
- Click the Remove menu option to delete the audience from the tactic. There is no confirmation pop-up.
FAQs
What is the purpose of updating audience assignments?
Audience updates help a tactic reach the right segments. Allow, Block, and Remove controls ensure the campaign applies intended targeting rules.
What is the difference between Allow and Block?
Allow grants access to a segment and Block prevents the tactic from serving to that audience. These settings maintain consistent reach across tactics.
Does removing an audience affect other tactics?
Removal affects only the current tactic. Other tactics that use the same audience segment keep their existing settings.
Why does the tool have no confirmation pop-up for removal?
The system removes the audience immediately so workflow stays fast. Marketers can add the segment again if needed.