Use this guide to add one or more audiences to a tactic on the Canvas (new experience). Learn how to open the Audiences page, assign segments from your library or the Marketplace, and adjust audience settings for single or multiple tactics.
Steps to open the Audiences page
- Open a campaign on the Canvas (new experience).
- Switch on the New experience toggle at the top of the canvas.
- Click the campaign block. A new window displays,
- Go to the left-hand menu.
- Expand the campaign folder.
- Click the tactic you want to edit.
- Click the Audiences tab.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
The Audiences page displays.
Steps to allow or block an audience
Start with no audiences
If this is your first time on the Audiences page, the default setting is Prospecting, which means the tactic is targeting all available users.
- Click the Add from library button.
- On the menu, select Add to allow to target the audience segment, or Add to block to exclude it from targeting. A new page displays.
At this point, you can only add (or block) one audience. Later in the workflow, you can allow or block multiple audiences.
Start with one or more audiences
If the page already has one or more audiences, click the Add from library button and select allow or block. A new page displays.
Steps to add an audience
- Use the checkboxes to select one or more segments in the library.
- In the right panel, click Allow for this tactic (or Block for this tactic). The selected audiences appear on the Audiences page.
- Optionally, bulk assign the audience to multiple tactics.
| 🟪 Click the Create new audience button to build a new segment (e.g. from first-party data or the Marketplace). |
Steps to find an audience in the library
- Enter a keyword in the search field.
- Click the Sort by filter to change the display order of audiences in the table.
- Select one or more checkboxes to view segment details in the right-hand panel.
FAQs
How do marketers add an audience to a tactic on the Canvas?
Marketers add an audience by opening the Audiences tab for a tactic and selecting segments from the library or Marketplace. This workflow assigns allowed or blocked audiences at the tactic level. The process starts from the campaign folder on the Canvas and ends with confirmation on the Audiences page.
Why does a tactic show Prospecting with no audiences applied?
Prospecting appears when no audiences exist on the tactic and represents targeting all available users. This default state allows delivery without audience constraints. Marketers can change this state by allowing or blocking one or more audience segments from the library.
How do marketers allow or block an audience for targeting?
Marketers choose Allow or Block when adding a segment from the audience library. Allow includes the segment in targeting, while Block excludes it. Each selection updates targeting rules for the selected tactic and displays the audience on the Audiences page.
Can marketers assign the same audience to multiple tactics?
Yes, marketers can assign an audience to multiple tactics during the add workflow. This option applies the same allow or block rule across selected tactics. Bulk assignment reduces setup time and keeps targeting logic consistent across related tactics.
Why is the New experience toggle not visible?
The New experience toggle is hidden for illumin clients who joined after August 25, 2025. In this case, the Canvas opens directly in the new experience.