Overview

Connected TV (CTV) advertising delivers video ads through internet-connected television devices including smart TVs, streaming devices, gaming consoles, and OTT applications. Unlike traditional linear television, CTV supports digital ad delivery standards, impression tracking, audience targeting, and programmatic buying while maintaining the large-screen viewing experience of television.

File & video specifications

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✚  Supported and recommended formats Type Supported Formats Recommended Format AVI, MP4, MPG, 3GP, OGV, MOV, WebM, WMV MP4 Duration 15s, 20s, 30s, 60s, 90s, 120s 15s, 30s File Size 500 MB max per creative asset N/A Video Bitrate Minimum 10 Mbps N/A Video Codec H.264 H.264 Video Resolution 720p (1280×720) or 1080p (1920×1080). Mezzanine file resolution: 1920×1080 1920×1080 Video Frame Rate 23.98 fps, 25 fps (PAL), or 29.97 fps. Varies by publisher. 29.97 or 30 fps

Audio specifications

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✚  Supported and recommended formats Type Supported Formats Recommended Audio Bitrate 192 kbps minimum 1.6 - 3.2 Mbps Audio Codec AAC / MP3 AAC / MP3 Sample Rate 48 kHz or 44.1 kHz 48 kHz

Tracking & tag requirements

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✚  Specs and details Spec Details Tracking Tags Preferred VAST 2.0. VAST 3.0 & VAST 4.0 supported with more limited scale. Majority of publishers do not support VPAID. Tag Wrapping Do not use tag wrapping. Most Connected TV publishers do not support wrapping.

Best practices & SSL requirements

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✚  Specs and details Spec Details Best Practices Some premium publishers have their own specs. Refer to CTV Premium Publishers article. Video should be trimmed to length. Do not include slates, leaders, or countdowns. SSL Requirements Failure to provide secure or protocol agnostic tags, pixels and libraries may result in delivery issues.