Native video ad specifications


Overview

Native video ads are video-based advertisements that appear within website content. They are commonly shown in article pages, content feeds, and recommendation sections. Unlike in-banner video ads, which appear within traditional display ad placements, native video ads are designed to match the style and layout of the surrounding content while remaining clearly identified as sponsored content.

To run a native video campaign, advertisers must provide creative assets that meet the required specifications for video files, thumbnails, logos, headlines, captions, file size, and tracking. The Shared ad specifications section contains the requirements for all native video placements across desktop, laptop, and mobile devices.

Desktops & laptops

Native video ad shown inline within article content · 16:9 · 720p

 
 
 
🔒 foodtimes.com/features/best-salmon-summer-2024
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The Best Salmon Recipes for Summer Grilling

Backyard grilling season calls for something beyond the usual burgers, and a cedar-planked salmon fillet delivers exactly that.

Summer is peak grilling season — and this year, the competition is fiercer than ever.

The best part of backyard cedar salmon is how little it needs once it comes off the grill. A squeeze of fresh lemon and a drizzle of olive oil is all it takes. A pinch of flaky sea salt brings out the natural richness of the fish without overpowering it. Freshly cracked black pepper adds a light heat that balances the smoky cedar aroma. Letting the salmon rest for a few minutes helps the juices settle and keeps every bite tender. A sprinkle of chopped dill or parsley can add a clean, herbal finish. Serve it simply with grilled vegetables or warm bread to keep the focus on the salmon itself.

 
 
FreshBox Meal Kits
Sponsored · foodtimes.com
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5 Summer Salads You'll Actually Want to Eat
Native Video Ad
 
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Fresh ingredients, delivered to your door. Try your first box free.
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Mobile devices

Native video ad shown in a content feed between editorial articles · 16:9 · 720p

 
9:41
●●●● WiFi 🔋
🔒 foodtimes.com
FoodTimes
Recipes
The Best Salmon Recipes for Summer Grilling
FoodTimes · 4 min read
 
 
FreshBox Meal Kits
Sponsored
Ad
5 Summer Salads You'll Actually Want to Eat
Native Video Ad
 
 
Fresh ingredients, delivered to your door. 
Learn More
Reviews
Plant-Based vs. Beef: The Ultimate Summer Taste Test
FoodTimes · 7 min read
 

Cedar-planked salmon is the move this summer. Soak the plank, season generously, and let indirect heat do the work.

 
 
 
 

 

✚  Ad specs and details
SpecDetails
Screen and PlacementDesktop and Mobile web
FormatAVI, MOV, MPG, MP4, OGV, WMV, 3GP
Video DurationLess than 60s
Resolution720p
File SizeLess than 500 MB
Aspect RatioWidescreen 16:9
Maximum Headline Length25 characters
Maximum Caption Length200 characters
LogoFormat: JPG / transparent PNG recommended. Minimum size: 300×300px. Recommended: 2 versions (light and dark).
3rd Party TrackersOptional: Impression Tracker: 1×1px fired when ad is delivered. Click Tracker: Fired when user clicks any part of the ad. All trackers must be secure (https://).
Poster Image (click to play only)Minimum 500×500px. Recommended 1200×1200px. JPG or PNG, <1MB. Image should be free of text.
RecommendationsChoose engaging video content. Vibrant content is more likely to catch the eye. Use products set in real environments.

FAQs

What is a native video ad?

A native video ad is a video advertisement that appears within website content or content feeds and matches the surrounding editorial layout while remaining clearly identified as sponsored content.

Where do native video ads appear?

Native video ads can appear inline within article content on desktop and laptop devices or within content feeds between editorial articles on mobile devices.

What creative assets are required for a native video campaign?

A native video campaign requires video files, thumbnails, logos, headlines, captions, and any required tracking assets.


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Native display ad specifications

Display in-banner video