Display ads
Reach your audience everywhere. Choose from display, in-banner video, and interactive HTML5. Scale seamlessly across desktop, mobile, and tablet. Wherever they browse, your ad connects.
View display articles
Native ads
They're ads that don't feel like ads. Native display and video place your message in front of engaged readers within the content they're already consuming, across desktop and mobile.
View native articles
Audio ads
Your message hits differently when it's playing in someone's ears. Audio ads reach listeners on podcasts, music streaming, and digital radio. Where attention is all yours.
View audio articles
DOOH ads
Billboards don't swipe away. Your message dominates screens in transit hubs, airports, street corners, and waiting rooms. Go places where audiences can't ignore you.
View DOOH articles
OLV ads
They came for the video. You own the moment. Your video ad runs before they hit play, between scenes, and after they finish, across every device.
View OLV articles
CTV ads
The biggest display in the house. Your ad runs full-frame on TV, where audiences lean back and actually watch. Get it right and you own the room.
View CTV formats
View premium publisher specs
Creative guidelines & best practices 
Check your creative against our checklist to stay compliant across premium publisher networks, improve visual performance, and maximize post-click conversions.
View creative checklist
Messaging & strategy
- Clear CTAs: Always include a clear Call to Action.
- Compelling offers: Actively sell the value. Feature promos or samples.
- Strict relevancy: Keep context fresh and timely.
Visual design
- Brand notification: Include clear brand names or logos so the source is obvious.
- Defined borders: Use crisp edges so ads are never confused with site content.
- Simplicity first: Maximize readability. Use 3 to 4 colors max and remove clutter.
- High quality: Avoid blurry images. Use clean, IAB-compliant visual assets.
- Creative refresh: Periodically rotate banners to reduce audience fatigue.
Scale & compliance
- Standard IAB sizes: Build for scale using 300×250, 728×90, 160×600, 300×600, and 320×50.
- No fake functions: Never trick users with simulated UI actions (e.g. fake app install prompts).
Landing page alignment
- Style match: Match creative styling and specific promotional offers edge-to-edge.
- Privacy policy: Always include a privacy policy to avoid network rejections.
- Crawlable assets: Add
User-agent: AdsBot-Google to your domain's robots.txt. - Focused objectives: Place forms and core goals front-and-center above the fold.