Learn how to set clear campaign goals for your Open Web tactics. Choose an objective, pick a goal metric, and enter a target value. The platform uses these settings to guide optimization and help improve performance.
Steps to open a campaign
- Open a campaign on the Canvas (new experience).
- Go to the top of the canvas and confirm the New experience toggle is switched on.
- Click the campaign block. A new window displays.
- Go to the top of the canvas and click the Budget & goals tab.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
Steps to setting a goal
- Scroll down to the Objectives & Goals heading.
- Click the objectives field.
- Select Awareness, Engagement, or Conversion.
- Go to Campaign goals and choose a metric.
- Accept the recommended goal per creative type or choose another option from the Recommended or Other metrics list.
- Enter a target value.
- Click Save.
FYI, hover a goal name to get a short definition.
FAQs
How does the selected objective affect available Campaign goals metrics?
The selected objective controls which metrics appear under Campaign goals. Awareness, Engagement, and Conversion each surface different Recommended and Other metrics. The objective therefore narrows metric selection and aligns optimization with the intended performance outcome.
Where do marketers access the Budget & goals tab in the New experience?
Marketers open a campaign on the Canvas, confirm the New experience toggle is active if visible, and click the campaign block. The Budget & goals tab appears at the top of the Canvas within the campaign view. This tab contains the Objectives & Goals section and Campaign goals settings.
Does illumin automatically optimize based on the Campaign goals metric?
Yes, illumin uses the selected objective, chosen metric, and entered target value to guide optimization. These inputs define the performance target for Open Web tactics. The system relies on the saved Campaign goals configuration to align delivery with the defined objective.
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