Native display ad specifications


Overview

Native display ads are image-based advertisements that appear within website content. They are commonly shown in article pages, content feeds, and recommendation sections. Unlike traditional banner ads, native display ads are designed to match the style and layout of the surrounding content while remaining clearly identified as sponsored content.

To run a native display campaign, advertisers must provide creative assets that meet the required specifications for images, logos, headlines, captions, file size, and tracking. The Shared ad specifications section contains the requirements for all native display placements across desktop and mobile devices.

Desktops

Native display ad shown inline within article content · Recommended: 1280×720

 
 
 
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The Best Salmon Recipes for Summer Grilling

Backyard grilling season calls for something beyond the usual burgers and hot dogs, and a cedar-planked salmon fillet delivers exactly that.

Summer is peak grilling season — and this year, the competition is fiercer than ever.

The best part of backyard cedar salmon is how little it needs once it comes off the grill. A squeeze of fresh lemon, a handful of chopped dill, and a light drizzle of olive oil is all it takes.

One often overlooked trick is to brush the salmon with a thin layer of Dijon mustard before applying the dry rub.

 
 
 
 
FreshBox Meal Kits
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Native Display Ad
Grill Like a Pro This Summer
Fresh ingredients, delivered to your door. Try your first box free.
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Mobile devices

Native display ad shown in a content feed between editorial articles · Minimum: 500×500

 
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🔒 foodtimes.com
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Recipes
The Best Salmon Recipes for Summer Grilling
FoodTimes · 4 min read
 
 
FreshBox Meal Kits
Sponsored
Ad
Grill Like a Pro This Summer
Native Display Ad
Fresh ingredients, delivered to your door. Try your first box free.
Learn More
Reviews
Plant-Based vs. Beef: The Ultimate Summer Taste Test
FoodTimes · 7 min read
 

Cedar-planked salmon is the move this summer. Soak the plank, season generously, and let indirect heat do the work.

 
 
 
 

 

✚  Ad specs and details
SpecDetails
Screen and PlacementDesktop and Mobile web
Image FormatJPG, PNG (images should be free of text)
Minimum Image Size500×500px
Recommended Image Size1280×720px
File Size10 MB
Maximum Headline Length30 characters
Maximum Caption Length200 characters
LogoFormat: JPG / transparent PNG recommended. Minimum size: 300×300px. Recommended: 2 versions (light and dark).
3rd Party TrackersAll 3rd party trackers are accepted as long as they are 1×1 image tags. All trackers must be secure HTTPS URLs.
RecommendationsChoose engaging photos. Vibrant images are more likely to catch the eye.

FAQs

What is a native display ad?

A native display ad is an image-based advertisement that appears within website content or content feeds and matches the surrounding editorial layout while remaining clearly identified as sponsored content.

Where do native display ads appear?

Native display ads appear on desktop and mobile web placements. Native display ads commonly appear within article pages, content feeds, and recommendation sections.

What creative assets are required for a native display campaign?

A native display campaign requires image assets, headlines, captions, logos, and optional third-party tracking assets that meet the supported specifications.

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