Display creatives in the illumin support standard IAB sizes across desktop, mobile, tablet, and in-app inventory. Available formats include static image, HTML5, expandable, interstitial, and rich media units delivered programmatically through exchange and publisher inventory. Supported sizes and creative capabilities may vary by device type, app environment, publisher specifications, and third-party ad serving requirements.
Example format: 728×90 · Leaderboard · Expanded to 728×360
✚ Ad types and sizes
|
Example format: 300×250 · Rectangle
|
|
✚ Ad types and sizes
|
Example format: 300×250 · Rectangle
|
|
✚ Ad types and sizes
|
Accepted formats: JPG, GIF, Standard HTML5, Complex HTML5
Max initial file load: 200 KB. IAB recommendation is 50 KB for image-based creatives. Always include a static backup image for browsers that do not support HTML5 functionality.
Complex HTML5, expandable creatives, and in-banner video must be delivered as third-party tags. Dynamic creative is supported. Contact your account manager for requirements and setup.
All major ad servers are supported including CM360, MediaMind (Sizmek), Innovid, Pointroll, and others. For additional third-party serving requirements contact your account manager.
All tags, pixels, and libraries must be secure (https) or protocol-agnostic. Non-secure tags may cause delivery issues.
Ads must include the advertiser's brand name or logo so users know where they will land after clicking.
Landing pages must include a privacy policy to avoid rejection by premium publishers.
Landing pages must be crawlable. Add User-Agent: AdsBot-Google to your domain's robots.txt to allow the Google crawler.