Use the Creatives page on the Canvas (new experience) to manage all creative assets that belong to a tactic. This view gives marketers clear control over delivery status, scheduling, and assignment without leaving the campaign flow. Marketers can add or remove creatives, pause or resume delivery, and set start and end dates while keeping the original creative assets intact in the library.
Steps to open the Creatives page
- Open a campaign on the Canvas (new experience).
- Confirm the New experience toggle is on.
- Click the campaign block. A new window displays
- Go to the left-hand menu.
- Expand the campaign folder.
- Select a tactic.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
Steps to add a creative
If this is your first visit to the Creatives page, a message prompts you to upload or add a creative.
Upload a creative
- Click the Upload a creative button.
- Select a creative type on your device.
- Complete the upload workflow. The creative is added to the tactic.
Add a creative from the library
- Click the Add creatives from library button.
- Use the checkboxes to select one or more creatives that match the tactic type.
- Review the preview panel on the right.
- Click the Add to tactic button to assign the creatives.
Steps to add a creative to multiple tactics
Assign the same creative (or group of creatives) to more than one tactic at the same time.
- Click the Add to multiple tactics button.
- On the next page, review the creative selection in the preview window.
- If it all looks good, use the checkboxes to select the destination tactics.
- Click the Apply button in the bottom-right corner.
Steps to preview a creative
- Go to the Creatives page (or Tactic details page).
- Locate a creative row in the table.
- Click an empty spot in the row.
- Scroll down the right-hand panel to preview the creative and review (or update) key details.
- Optionally, click the link icon near the top of the right-hand panel to open the preview in a new browser tab.
- To edit the creative, click the three-dot icon next to the link icon.
FAQs
How do marketers add creatives to a tactic on the Canvas?
Marketers add creatives from the Creatives page at the tactic level. The page supports uploads or selection from the creative library. Once added, the creative immediately associates with the tactic while the original asset remains unchanged in the advertiser library.
Can the same creative run across multiple tactics?
Yes. Marketers assign one or more creatives to multiple tactics at the same time. The Add to multiple tactics workflow applies the selected creative set to each destination tactic without duplicating the asset.
Does pausing a creative remove it from the library?
No. Pausing a creative only stops delivery at the tactic level. The creative asset stays active in the advertiser library and remains available for reuse in other tactics or campaigns.