Overview

illumin Display Insights on the Canvas (new experience) helps marketers identify missing display creative sizes that limit auction reach and projected winnable impressions.

The tool analyzes live auctions and flags where the current mix of display creatives might be limiting reach due to missing sizes. For example, an auction requires a 250x250 display creative, and none of your campaign tactics has an image with those dimensions. When the tool identifies missed auction opportunities, it recommends creative sizes. 

Important notes

illumin Display Insights uses forecast data to estimate the number of winnable impressions for each suggested display creative size. These estimates are based on projected winning bids. Keep in mind that adding new creative sizes can expand access to auctions, but it does not guarantee an increase in auction wins or overall performance.

Prerequisites

• A live campaign on the Canvas (new experience).
• At least one tactic with display creatives.
• Access to the Creatives tab within a tactic.

Review display insights

Option 1. open display insights from a tactic

1. Open a campaign on the Canvas (new experience).
2. Click the campaign block. A new window displays.
3. Go to the left menu.
4. Expand the campaign folder.
5. Select a tactic.
6. Click the Creatives tab. If insights for display creatives are available, the right-hand panel displays a bar graph and a list of suggested creative sizes. 

Option 2. Open display insights from the Impression filter

If you're reviewing the Impression Filter, there is a link that provides direct access to the Creatives tab and display insights.

1. Open the filter.
2. Go to the Breakdown > Creative size filter.
3. Click the View insights tag.

Understand the bar graph

• Review the light purple bar in the insights panel. The light purple bar shows the current audience size in unique users.
• Review the dark purple section of the bar. The dark purple section shows the estimated number of new unique users if marketers add all suggested audiences.

About the projections

The projected number of winnable impressions is dynamic. That number can change if there are adjustments to the creative mix, current targeting settings, and the time remaining in the flight. 

• As the campaign moves closer to the end of the flight, the number of opportunities to win bids decreases, as does the number of chances to serve impressions.
• If you change campaign parameters, like audience or the targeting mix (e.g. increase or decrease the geographic scope of a campaign), the platform automatically adjusts the projected number of winnable impressions.

Review the suggested creative sizes

Click the Show list link to display the suggested creative sizes. Each suggestion has four pieces of information.

1. Size: the size of the creative type (e.g. 250x250).
2. Impact: the projected number of new impressions that could be won by adding this creative size to the tactic. 
3. Location: where the impression could be served (e.g. mobile and desktop).
4. Standard: whether the suggested creative type is IAB-standard or non-standard.

 

Open the library

Each suggested creative size in the list has a link to the library. Use this link to quickly find a creative that matches the suggested size. 

1. Hover the mouse on a tile. 
2. Click the Find in library link.

 

The Library page displays a list of pre-sorted assets based on the suggested creative size.

1. Click the three-dot icon to add the creative to the tactic.
2. Optionally, click a button to upload a new creative file to the library. 

Troubleshooting

If the insights panel does not appear on the Creatives tab, the campaign may not be live or may not contain display creatives. Confirm that the campaign status is live and that at least one tactic includes display creative assets. If the View insights tag does not appear in the Creative size filter, insights may not be available for the selected tactic.

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FAQs

What campaigns qualify for illumin Insights?

The feature supports live Canvas campaigns with tactics that have display creatives. 

Why do impression forecasts change over time?

Forecasts update when campaign variables change. Targeting shifts, creative mix changes, and time remaining in the flight affect projected impressions.

How do suggested sizes improve performance?

New display sizes open access to more auctions. This can increase reach and efficiency if the tactic aligns with demand in those auctions.

I don't see any suggested creative sizes. What's wrong?

That usually happens for a few reasons. The campaign is not published or active, so the tool cannot analyze performance. Another reason is lack of scale. The estimated impact of new creative sizes is too small for the system to generate meaningful suggestions. Or, there is not enough forecasting data for the creative size.

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