Display in-banner video


Overview

In‑banner video (IBV) is a digital advertising format where a video creative is embedded directly inside a standard display banner unit. Unlike in‑stream video ads, which play within video content, IBV runs in traditional banner placements. On desktop devices, IBV ads typically appear as standard display banners embedded within webpage layouts, such as sidebar rectangles or top leaderboard placements, with video playback integrated directly inside the ad unit.

IBV is valued for its flexibility and reach: it leverages widely available display inventory, supports interactive elements, and can be deployed programmatically across exchanges. However, to ensure smooth delivery and user experience, IBV creatives must comply with specific ad sizes, file requirements, and technical standards.

Desktops & laptops

Example format: 600×300 · Wide Rectangle  

 
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Home / Features / Burgers

The 10 Best Burgers to Try This Holiday Season

From smashed patties to towering double-deckers, these are the burgers redefining fast-casual dining.

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Sarah Chen · Food Editor · June 12, 2026 · 6 min read

Christmas is peak burger season — and this year, the competition is fiercer than ever. Restaurants across the country are going bigger, bolder, and more creative with their patties, toppings, and sauces.

"A great burger is about balance — every element earns its place."
 
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It starts with the patty. The best burgers use freshly ground beef with an 80/20 fat ratio — enough fat to stay juicy on a hot grill without becoming greasy. Then comes the bun: brioche is king for its slight sweetness and structural integrity.

The holiday season brings out the most creative burger specials of the year. From cranberry aioli to brie-topped patties, chefs across the country are leaning into festive flavours to create limited-edition burgers that draw long queues.

Our panel tested over 40 holiday specials across 12 cities, judging on patty quality, bun integrity, topping creativity, sauce balance, and value for money.

 
 
 
 
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The Rise of the Smash Burger
May 28 · 4 min
 
Best Joints Open Late This Holiday
May 22 · 5 min
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✚  Ad specs and details
SpecDetails
Max Animation & Video Frame Rate24 fps
Max Animation & Video LengthN/A
Audio InitiationAudio must be user-initiated (click to unmute); default state is muted.
Minimum Required Controls

Expandable Creative: Close (X) on expanded panel, Expand on collapsed panel; font size 8pt (11px)–16pt (21px); retract on click or mouse-off.

In-Banner Video: Play, Pause, Mute and/or volume control to 0. No close button required as video is embedded within the ad unit.

Note: A close button is not required as the video resides within the ad unit itself.

Subsequent Max Polite File Load Size2.2 MB. Unlimited if streaming video within the ad unit.

Mobile devices

Example format: 300×300 · Square

 
 
 
 
 
9:41
●●●●WiFi🔋
←
🔒 foodtimes.com/best-burgers
⋯
FoodTimes
☰

The 10 Best Burgers to Try This Holiday Season

From smashed patties to towering double-deckers.

Christmas is peak burger season — fiercer than ever.

 
Sponsored
Video Ad
 
 
 
0:08 / 0:30
🔊
⛶

Our top picks span fast-food joints to upscale burger bars.

 
 

It starts with the patty. Freshly ground beef with an 80/20 fat ratio stays juicy without becoming greasy.

 
 
✚  Ad specs and details
SpecDetails
Max Animation & Video Frame Rate24 fps
Max Animation & Video Length30s or less (loops included). 15s recommended. Maximum 3 loops.
Audio InitiationAudio must be user-initiated (click to unmute); default state is muted.
Minimum Required ControlsControls: Play, Pause, Mute and/or volume control to 0. Native player controls may also be used. Video may be played in native player which has standard controls.
Subsequent Max Polite File Load Size2.2 MB (interstitial). Unlimited if streaming video within the ad unit.

Tablets

Example format: 512×384 · 4:3  

 
 
 
 
9:41
Wednesday, June 12
●●●●WiFi🔋
 
 
 
← →
🔒 foodtimes.com/features/best-burgers-summer-2024
⋯
FoodTimes
RecipesReviewsFeaturesRestaurants
Subscribe
Sponsored Content
✕
Video Ad
 
 
 
0:08 / 0:30
🔊
⛶

The 10 Best Burgers to Try This Holiday Season

From smashed patties to towering double-deckers.

Christmas is peak burger season — fiercer than ever. Restaurants are going bigger and more creative.

It starts with the patty. The best burgers use freshly ground beef with an 80/20 fat ratio.

 
 
 
Trending Now
 
The Rise of the Smash Burger
May 28 · 4 min
 
Best Joints Open Late
May 22 · 5 min
✚  Ad specs and details
SpecDetails
Max Animation & Video Frame Rate24 fps
Max Animation & Video Length30s or less (loops included). 15s recommended; maximum 3 loops.
Audio InitiationAudio must be user-initiated (click to unmute); default state is muted.
Minimum Required ControlsControls: Play, Pause, Mute and/or volume control to 0. Native player controls may also be used. Video may be played in native player which has standard controls.
Subsequent Max Polite File Load SizeN/A

FAQs

Why does in-banner video start with muted audio?

In-banner video requires audio to be user-initiated. The default playback state is muted.

Can native video player controls be used on mobile devices?

Yes. Mobile in-banner video may use native player controls when standard playback controls are available.

Is a Close button required for standard in-banner video?

No. Standard in-banner video does not require a Close button because the video is embedded within the ad unit.

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