Introduction
Peacock CTV specifications define video delivery requirements for mezzanine and high-resolution file tiers, covering bitrate ranges, encoding standards, and audio compliance. Creatives must follow CALM compliance loudness standards and use secure HTTPS delivery. Each creative must be submitted as a separate placement — multiple creatives in rotation inside a single tag should be avoided.
Publisher
- • VAST version: 2.0 only
- • Resolution: 1920×1080 · Aspect ratio: 16:9
- • Bitrate: Mezzanine 10 - 30 Mbps | High 3.25 - 5 Mbps
- • Codec: H.264 only · File format: .mp4
- • Frame rate: 29.97 fps preferred · 23.98 or 25 fps accepted
- • Audio: 192 kbps min · 48 kHz · −24 LKFS ±2 (CALM)
- • Delivery: Secure HTTPS only
- • Frequency cap: 4 per day by default
Specifications
VAST and tag requirements
| Spec | Details |
|---|---|
| VAST Supported | Yes |
| VAST Version | 2.0 ONLY |
| 3rd Party Tags | Yes |
| Creative Rotation | Avoid multiple creatives in rotation inside one tag. Each creative must be submitted as a separate placement. |
| Frequency Capping | 4 per day by default on Peacock deals |
| Delivery Protocol | Secure HTTPS only |
Video specifications
| Spec | Details |
|---|---|
| Resolution | 1920×1080 |
| Aspect Ratio | 16:9 |
| Bitrate — Mezzanine | 10 - 30 Mbps |
| Bitrate — High | 3.25 - 5 Mbps |
| File Format | .mp4 |
| Codec | H.264 only |
| Max File Size — Mezzanine | 10 GB |
| Max File Size — High | Variable based on bitrate |
| Frame Rate — Preferred | 29.97 fps based on native frame rate |
| Frame Rate — Accepted | 23.98 or 25 fps based on native frame rate |
Audio specifications
| Spec | Details |
|---|---|
| Audio Required | Yes |
| Bitrate | 192 kbps minimum |
| Sample Rate | 48 kHz |
| Volume Limit | Must not exceed content volume and must be under 2 dB |
| Loudness Standard | -24 LKFS +/- 2 per CALM compliance |
- Each creative must be submitted as a separate placement. Avoid multiple creatives in rotation inside one tag.
- Peacock applies a default frequency cap of 4 per day on all deals.
- All delivery must use secure HTTPS only.
- Frame rate must match native source: 29.97 fps preferred, 23.98 or 25 fps accepted.
- Creative volume must not exceed content volume and must remain under 2 dB.
- Loudness must follow CALM compliance at -24 LKFS +/- 2.
Spec guide
FAQs
What happens if creatives are not delivered via HTTPS in Peacock CTV campaigns?
Creatives not delivered via secure HTTPS are not accepted in Peacock CTV campaigns. The platform requires HTTPS for all assets to ensure secure transmission and prevent playback or security validation failures during ad serving.
Why must each Peacock CTV creative be submitted as a separate placement?
Each Peacock CTV creative must be submitted as a separate placement because rotation inside a single tag is not supported. This requirement ensures accurate delivery, correct frequency capping, and proper measurement across individual creative executions.
What is the default frequency cap for Peacock CTV advertising?
Peacock CTV applies a default frequency cap of four impressions per day on all deals. This limit controls ad exposure per viewer and ensures consistent pacing across campaign delivery without requiring additional configuration unless otherwise specified.