Overview
The Canvas is where all the elements of a journey, like audiences, creatives, and tactics, come together into an easy-to-use drag-and-drop platform. Its power lies in the all-in-one canvas, which helps marketers create and customize campaigns within a single environment.
Start the self-guided Canvas walk through
New to the Canvas?
Start here. This quick, self-guided tour walks you through the layout, key controls, and core workflows so you can build, edit, and optimize campaigns with confidence.
Top menu bar
- Back button. Exit the canvas and return to the All Journeys page.
- Campaign name. Hover the field and click the pencil icon to change the name.
- Status. Displays the current status of the journey: Draft, Published, Cancelled, or Paused. Click the status to get a snapshot of campaign details (i.e. Duration, Advertiser, Budget, 3rd party fees, and Measurement).
- Bid Optimization: Opens the Bid Optimization page. Use these settings to enable one of three control types: dynamic, fixed, or click-through rate (CTR) control. Select dynamic or fixed to optimize for specific creatives and exchanges.
- Budget Management: Click to review and edit flight ranges, budget, pacing, and the Unspent Budget Delivery setting.
- Journey Settings: Click to review or update settings related to billing, Open Web trackers, Open Web and DOOH targeting, and DV Vervity or Adsquare measurements.
Top right corner
- Info: Click the icon to open the menu.
- Canvas shortcuts: Click to open a list of View Controls (e.g. double click the canvas to zoom in) and Canvas Controls (e.g. use the left or right arrows to move horizontally across canvas).
- Canvas Support Center: Click to open the illumin knowledge base.
- More: Click to display a menu of options.
- Change history: Open the change log page.
- Export: Download a JPG image of the canvas (great for presentations or emails).
- Delete: Remove the campaign altogether.
Bottom of canvas
- Open Web: Drag onto the canvas to launch a new Open Web campaign.
- DOOH: Drag onto the canvas to create a Digital Out-of-Home campaign.
- Test and measure: Click the flask icon to access tools for configuring an Audience holdout experiment or setting up a Brand lift measurement study.
- Paths to Conversion: Click the lightbulb icon to view the Paths to Conversion report, which reveals how audiences engage and convert across touchpoints.
- Zoom Controls: Use these tools to adjust the zoom level of the canvas.
- Reset: Click to return the zoom level to 100%.
- Fit to Screen: Automatically resizes the view so all campaign blocks are visible at once.
- Auto‑Layout (Vertical): Organizes and scales the view to display all campaign blocks in a single vertical row.