Learn how to edit creatives that are already assigned to a tactic on the Canvas (new experience). Use the Creatives page to review creative details, pause or resume delivery, update schedules, and open creatives for deeper edits, all from one place.
Steps to open the Creatives page for editing
- Open a campaign.
- Confirm the New experience toggle is on.
- Click the campaign block. A new window displays
- Go to the left-hand menu.
- Expand the campaign folder.
- Select a tactic.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
Steps to edit a creative
To edit one or more creatives:
- Click the Creatives tab.
- On the Creatives page, use the check boxes to select one or more creatives. An action bar displays below the table.
FYI, click the three-dot icon at the end of a tactic row to open a menu with similar editing tools.
| 🟪 Use the toggle to pause (or unpause) a creative within the tactic. |
Available editing actions
- Deselect all: Uncheck (or check) the boxes for all creatives in the table.
- Pause: Stop serving the creative in this tactic. Resume later in the action bar.
- Remove: Remove the creative from the tactic only. The asset stays in the library.
- Schedule: Set custom start and end dates in the side panel.
- Edit: Open the creative in a new tab to change settings such as name or tracking pixel. Click here to learn more about the settings for each creative type.
FAQs
How do marketers edit creatives assigned to a tactic on the Canvas?
Marketers edit tactic creatives from the Creatives page on the Canvas. Open the campaign, select a tactic, and click the Creatives tab. Select one or more creatives to pause delivery, adjust schedules, remove from the tactic, or open the creative for deeper edits in a new tab.
What happens when a creative is removed from a tactic?
Removing a creative from a tactic stops delivery for that tactic only. The creative asset remains available in the advertiser library. Marketers can reuse the same creative in other tactics or campaigns without uploading the asset again.
Can marketers pause or resume creatives without editing the asset?
Marketers pause or resume creatives directly from the Creatives page without opening the asset. Use the toggle next to each creative or select multiple creatives to apply changes in bulk. This action controls delivery status only and does not modify creative settings.