Set geographic targeting


Geographic targeting directs ads to specific countries, cities, ZIP/Postal codes, or small areas around points of interest. This helps campaigns reach markets that match their goals. Point of interest (POI) targeting supports hyperlocal strategies by reaching users near stores, events, or community hubs.

Open the targeting page

How marketers open the Geographic page depends on whether targeting applies at the journey level or the tactic level. Learn both workflows here. 

Allowing or blocking locations

On the Geographic targeting page:

  1. Select the Locations tab.
  2. Enter a country, region (e.g. province, state, or DMA), city, or ZIP/Postal code in the field. 
  3. Scroll through the drop-down.
  4. Select one or more options. The default setting is Allow.
  5. To change the default setting to Block, click the three-dot icon and select Block. 

Currently, it’s not possible to target ZIP/Postal codes for DOOH campaigns.

🟪  There's an option to bulk upload locations. Click here to learn how.

Adding points of interest

To select a POI, you must first enter at least one location. Then click the Points of interest tab. 

  1. On the Points of interest page, go to the field next to Name.
  2. Enter a brand name.
  3. Scroll through the drop-down.
  4. Use the checkboxes to select one or more options.
  5. Go to the Radius fields.
  6. Set a catchment area around each POI. Note that POIs can't be targeted based on a DMA or ZIP/Postal code.

To search by product category instead of a brand, click the Name field and select the Category menu option. 

 

The map displays all the POIs in the territories selected on the Locations page.

🟪  The maximum number of POIs that can be added is 10,000. If you need more, add a new creative. For example, targeting gas stations in Texas and California exceeds 10,000 POIs. The solution is to create one creative with gas station POIs in California. Then duplicate the creative and set a gas station POI targeting for Texas.

FAQs

What is the difference between geographic targeting and POI targeting?
Geographic targeting covers broad areas such as countries, regions, or cities. POI targeting focuses on specific locations and uses radius settings to reach users near a store, venue, or landmark.


How do marketers handle campaigns that need more than 10,000 POIs?
Marketers create a second creative and apply the remaining POI set. This avoids performance limits while preserving full coverage.


Why might a campaign use both regional targeting and POI targeting?
Regional targeting establishes a broad market boundary, while POI targeting reaches high-intent users within that boundary. This blend supports reach and precision.


Why are ZIP or Postal codes not supported for DOOH campaigns?
DOOH inventory providers set restrictions for ZIP-level data. The platform aligns with these standards to ensure accurate delivery and compliance.

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