Technology targeting controls where ads serve based on device, operating system, and browser signals in the bid request. Marketers use this setting to ensure ads appear only in environments that support the creative format or product experience. By allowing or restricting specific technologies, campaigns avoid incompatible devices and maintain reliable delivery.
Open the Technology targeting page
How marketers open the Technology page depends on whether targeting applies at the journey level or the tactic level. Learn both workflows here.
Configuring journey-levels settings
Choose this option to apply settings to all campaigns and tactics in the journey.
- Go the Journey Settings page.
- Click the Open Web & DOOH Targeting menu link.
- Click the Technology tab.
- Configure settings. (see below)
Configuring tactic-levels settings
Marketers can apply rules at the tactic level.
- Open a campaign on the Canvas (new experience).
- Select a tactic.
- Click the Targeting tab.
- Scroll down to the Technology tab
- Click the pencil icon to open a side panel.
- Go to the side panel and uncheck the Keep journey targeting settings box.
- Configure settings. (see below)
Enabling custom settings
The default setting is Allow for all technology options (e.g. mobile devices, streaming devices, Smart TV, etc.). Use the toggle switch to block specific types of technology.
Adding advanced filters
To enabled granular custom settings, go to a technology row and click the pencil icon. The advanced filters window displays. Configure filter settings (e.g. make, model, operating system, browser, etc.) and then click the Add Selected button.
If you add tactic-level targeting, the platform moves the tab to the Custom targeting section of the page.
FAQs
What problems does technology targeting prevent?
It prevents delivery on devices or systems that cannot run an app or display a creative. This reduces wasted impressions and supports stable performance.
When should marketers use advanced device filters?
Advanced filters help when a product depends on a specific device type, such as an app designed for one operating system. They also help avoid environments that cannot support interactive or high-resolution formats.
Does limiting technology reduce reach too much?
It can reduce reach, but it also protects campaign efficiency. Marketers often use narrow settings only when the product or creative requires exact device conditions.
How does technology targeting support creative compatibility?
It routes impressions to devices that meet technical requirements, such as browser features or screen capabilities. This ensures the intended experience appears as designed.
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