The Inventory Marketplace page makes deal discovery easy and fast. The page lists all public deals that are available to any licensee. You can review real-time bid data, including floor price CPM ranges, along with estimated performance metrics such as bid requests and unique users based on the most recent seven days.
From this page, you can also add a deal to the My deals library.
Steps to open the Inventory Marketplace page
Open this page to access all publicly available deals.
- Log in to illumin.
- Go to the top menu bar.
- Click the Inventory link.
- Select the Inventory Marketplace menu option. A new page displays.
Steps to filter deals
- Go to the menu on the left side of the page.
- Expand folders and use the checkboxes to enable one or more filters.
- Optionally, click the Clear all link to remove all filters.
| 🟦 To narrow the list of results, enable one or more filters and then enter a keyword in the Search field. The Search tool scans records by deal name. |
Steps to display inventory details
Go to the centre window and locate one or more deals.
Action centre
Click one or more boxes to get a deal summary in the Action centre. If you click a deal name in the Action centre, a side panel displays detailed data. (see below).
- Deals: Number of selected deals.
- Bid requests: Number of requests received with the deal ID during the past seven days.
- Deal floor price: Shows the minimum CPM (or range) a publisher is willing to accept for the selected deals.
- Expected bid price: Estimated bid price (or range) needed to win the auction based on the average winning bid price over the past seven days.
Detailed deal data
If you click a deal name in the centre window (or Action centre), a side panel displays with two tabs. Click the Publisher info tab to get detailed publisher information (e.g. Name, URL, and content type).
The Deal info tab displays deal data based on the most recent seven days of activity:
- Estimated number of bid requests
- Estimated uniques (number of unique devices)
- Geographic locations where the ads appeared
- Device types where the ads appeared
- Ad sizes
- Media duration (audio and video creatives)
- Languages
- Domains and apps (if applicable) where the ads appeared
FAQs
What is the Inventory Marketplace in illumin?
The Inventory Marketplace lists all public deals that any illumin licensee can access. Marketers review floor prices, expected bid prices, bid requests, and estimated reach based on the most recent seven days. This view supports fast deal discovery and evaluation before activation.
How do marketers open the Inventory Marketplace?
Marketers open the Inventory Marketplace from the Inventory menu in illumin. After login, they select Inventory from the top navigation and choose Inventory marketplace. The platform then displays all publicly available deals in a single view.
How do filters and search work in the Inventory Marketplace?
Filters narrow deal results by selected criteria from the left menu. Marketers enable checkboxes and optionally clear all filters. The Search field refines results further by scanning deal names for matching keywords.
What data appears in the Action centre for selected deals?
The Action centre summarizes selected deals with key metrics. Marketers see the number of deals, recent bid requests, publisher floor CPM ranges, and expected bid prices. Clicking a deal name opens a side panel with detailed information.
Why do bid requests or estimated uniques look lower than expected?
Inventory Marketplace estimates rely on activity from the most recent seven days. Seasonal demand, limited geography, device constraints, or publisher settings can reduce observed volume. Marketers should review deal filters and publisher details to confirm eligibility.