Learn how to set campaign billing on the Canvas (new experience). Choose journey-level billing or apply a custom setup for the campaign. Select Dynamic CPM or Fixed CPM, enter the rate fields, and save your settings. Dynamic CPM adjusts bids based on real-time signals, while Fixed CPM applies one static price for all impressions.
Steps to configure campaign billing
The default option applies journey-level settings to the campaign.
- Open a campaign on the Canvas (new experience).
- Switch on the New experience toggle at the top of the canvas.
- Click the campaign block. A new window displays.
- Click the Budget & goals tab.
Steps to enable billing type
- Scroll down to the Campaign billing heading.
- Switch off the Use journey settings toggle to enable a custom setting.
- Select Dynamic CPM or Fixed CPM.
- Fill in the rate fields.
- Click the Save button.
FAQs
How does Dynamic CPM works?
Dynamic CPM adjusts your bid based on real-time signals such as audience segments, placement quality, time of day, and market demand. The goal is to improve performance by adapting your bid to the most valuable opportunities. You must set both a minimum and a maximum CPM. The platform uses the range to guide bidding. The exact CPM varies within the range based on auction conditions.
How does Fixed CPM work?
Fixed CPM applies one set price for every impression. Enter a single CPM value and save the setting. The platform bids at that price throughout the campaign.
How does campaign billing work on the Canvas?
Campaign billing on the Canvas (new experience) uses journey-level settings by default. Marketers can switch to a custom setup to control billing at the campaign level. The platform supports Dynamic CPM with a range or Fixed CPM with one static price. These settings determine how bids enter auctions.
How do marketers change from journey-level billing to a custom campaign setup?
Marketers disable the Use journey settings toggle under Campaign billing to apply a custom setup. This action unlocks billing type options at the campaign level. The change allows selection of Dynamic CPM or Fixed CPM with campaign-specific rate values.
Why does campaign billing not update after saving settings?
Campaign billing does not update when rate fields remain incomplete or the Save action does not complete. Marketers should confirm the billing toggle state, verify required CPM values, and check that the campaign block saves successfully before exiting the Canvas.
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