Use this guide to build a Programmatic Guaranteed (PG) campaign on the Canvas (new experience). This workflow assumes your PG deal is already set up on the My deals page.
Go to the top menu bar and click Inventory > My deals to view a complete list of public and private deals.
Steps to create a PG deal campaign
- Open a campaign on the Canvas (new experience).
- Go to the top of the canvas and switch on the New experience toggle.
- Go to the action bar at the bottom of the Canvas.
- Click and drag the Open Web icon to the Canvas.
- Click the new block one time. The Campaign details page displays.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
Steps to add a deal
- On the Campaign details page, select the Programmatic Guaranteed tile.
- Click Yes, continue in the confirmation pop-up.
- Enter a custom path name. (optional)
- Click the Select a deal button.
- On the next page, select a deal from the list.
- Click the Apply button.
- Click the Save button.
Note, you can assign a deal to only one campaign. If you hover the mouse and can't select an option, that likely means the deal is part of another campaign. To select that deal, go to the other campaign and remove the deal. Optionally, you can create a new deal. Click the Add new deal button and complete the workflow. Learn more here.
Steps to add a creative
After you create a PG campaign, the platform auto-creates a tactic that matches the deal's creative type requirement in the campaign folder. Next, you need to add a creative to that tactic.
- Go to left-hand menu.
- Expand the campaign folder.
- Select the tactic.
- Click the Creatives tab.
- Click the Add creatives button.
- Upload a creative or add one from the library. Learn how here.
Click the Tactic details tab. Confirm the assigned asset displays in the table. Click the Save button.
FAQs
How do marketers create a Programmatic Guaranteed campaign on the Canvas?
Marketers create a Programmatic Guaranteed campaign by opening a campaign on the Canvas, adding an Open Web block, and selecting the Programmatic Guaranteed option on the Campaign details page. The workflow requires an existing PG deal that already exists in My deals.
Why does a Programmatic Guaranteed deal not appear as selectable?
A Programmatic Guaranteed deal does not appear when the deal already belongs to another campaign. Each PG deal supports a single campaign only. Marketers must remove the deal from the other campaign or create a new deal before assignment.
Where do marketers find Programmatic Guaranteed deals before campaign setup?
Programmatic Guaranteed deals appear under Inventory and My deals in the top navigation. This list includes both public and private deals. The PG deal must exist in this location before marketers attempt to assign it to a campaign.
What happens after a Programmatic Guaranteed campaign is created?
After campaign creation, the platform auto-creates a campaign folder with a video tactic. Marketers must then add a creative to the tactic before delivery. Creative assignment occurs from the Creatives tab inside the tactic view.