Use tactic-level targeting to fine-tune campaign performance. By default, illumin auto-applies journey-level targeting to each tactic. You can override those settings to get more control over audience reach and delivery.
- You can configure journey-level targeting settings. Read this article to learn how.
Steps to open the Targeting page
If you need a refresher on the different targeting options, read this article.
- Open a campaign on the Canvas (new experience).
- Confirm the New experience toggle is on.
- Click the campaign block. A new window displays.
- Go to the left-hand menu.
- Expand the campaign folder.
- Click the tactic you want to edit.
- Click the Targeting tab. The Targeting page displays.
| 🟦 The New experience toggle is hidden for illumin clients who joined after August 25, 2025. |
By default, the page displays Journey targeting. If there are no custom tactic settings yet, only journey-level targeting appears in the table.
Steps to edit targeting settings
To apply custom tactic targeting:
- Locate the variable you want to edit in the table.
- Click the pencil icon.
- Review the settings in the side panel.
- Edit the values or options.
- Click the Save button.
After you edit one or more targeting variables, the table displays a Custom targeting field.
Steps to reset targeting
This step removes all custom tactic-level settings and restores all journey-level targeting settings.
- Go to the Custom targeting field.
- Click the Reset all custom targeting button.
- Click the Reset button in the confirmation pop-up.
FAQs
How does tactic-level targeting work in illumin?
Tactic-level targeting overrides journey-level targeting for a specific tactic. By default, illumin applies journey targeting to every tactic. Marketers can edit individual targeting variables in the Targeting tab to customize audience reach and delivery for that tactic only.
Why does the Targeting tab only show journey targeting?
The Targeting tab shows only journey targeting because no custom tactic settings exist yet. illumin displays journey-level rules until marketers edit a variable. Once at least one variable changes, the table adds a Custom targeting field.
How do marketers apply custom targeting to a tactic?
Marketers apply custom targeting by opening the tactic, selecting the Targeting tab, and editing a variable in the table. After they click the pencil icon and save changes, illumin flags the tactic with a Custom targeting field to indicate an override.
How do marketers reset tactic-level targeting to journey defaults?
Marketers reset tactic-level targeting by clicking Reset all custom targeting in the Custom targeting field. illumin removes all overrides and restores the original journey-level targeting rules across the tactic.
Why is the New experience toggle not visible in some accounts?
The New experience toggle is hidden for illumin clients who joined after August 25, 2025. In those accounts, the platform runs only the New experience, so marketers do not see a toggle option in the Canvas view.