Why add multiple flights to a single path on Journey Canvas? There are lots of reasons.
- Time: If you’re juggling a web of campaigns and planning two to six months out, flights are your best friend. Set the schedule once, and you’re good to go without constantly checking back to tweak every detail. It's like setting your marketing on autopilot.
- Control: Flights give you superpowers over ad spend. Instead of throwing your entire $3500 at a single two-month flight, you can break it into two smaller chunks. Same campaign, different budgets. If the first flight doesn’t quite hit the mark, you can adjust the creatives and budget for the second one. It's like having a second chance but in marketing.
- Convenience: Want to keep your journey going without the hassle of starting fresh? Just add a new flight to your path instead of creating an entirely new journey.
Opening the flight range fields
Access flight options on the path settings panel. Open a journey, locate a path, and click the pencil icon. The path settings panel displays.
Go to the Budget & Scheduling heading and click Edit. Click the Add New Flight Range link.
Fill in the fields. Make sure the start and end dates do not overlap with any of the existing flight ranges. Click Add and then Save.
Go to the canvas and review the path summary settings. You should see the number of flights, an updated flight range, and a new total budget.