Creatives are the digital assets you add to campaigns. Before you build a campaign, it's a good idea to confirm your assets meet the ad industry specs. This article shows you how.
Opening the Creatives page
To upload any creative type, log in to illumin and use the drop-down in the top menu bar to select the correct advertiser (if applicable).
- Click Library > Creatives.
- Click the Add Creative button.
- Select Single Upload or Bulk Upload.
Go to the slide panel if you select Single Upload (or new page if you choose Bulk Upload), select a creative type and follow the upload prompts. illumin divides creative types into five categories. Each category has a slightly different upload process.
Reviewing creative specs
Be sure to review the publishing standards before uploading assets to the illumin platform.
Display
When you open the Display page, click the Show standard dimensions link to view a complete list of supported dimensions. That long list includes industry standards like these:
- 728x90 (leaderboard)
- 336x280 (large rectangle)
- 300x250 (medium rectangle)
- 300x50 (mobile banner)
- 160x600 (wide skyscraper)
Video
Each file is less than 150 MB. Publishers support the following formats: .avi, .mp4, .flv, .mpeg, .3gp, .ogv, .mov, .webM, .wmv.
Audio
Each file is less than 150 MB. Publishers support the following formats: .mp3, .ogg, .wma.
Native display
Each file is less than 150 MB. The file dimensions must be greater than 500 px x 500 px. Publishers support the following formats: .jpg, .jpeg, .png.
Native video
Each file is less than 1 GB. Less than 0:60 seconds. Resolution 720p. Aspect ratio 16:9.
Digital Out-of-Home
We support DOOH creatives (video and display) with the following dimensions:
- 840x400
- 1920x1080
- 1400x400
- 1280x720
- 1080x1920
- 720x1280
Related articles
Click a link to open a new article and learn more about these creative types.